You're already paying for music. What if that same music generated income instead of just cost? Here's how venue owners are turning background music into a revenue stream.
Venue owners playing background music for customers are providing a service they rarely get credit for. Music affects dwell time, spending behaviour, and customer satisfaction - research consistently shows this. But the value flows entirely to the streaming services and record labels, not to you.
A new model flips that dynamic. Instead of you paying to play music, artists pay - via a promotion platform - for the right to be heard in your venue. You become a host. Hosts get paid.
The setup is simple: you sign up, tell the platform your venue's vibe and the kind of music that fits your space, and it builds a curated playlist matched to your atmosphere. A small app runs on any device you already own - phone, tablet, laptop. Music plays through your existing speakers.
Every month, the platform logs the plays that happened in your venue and pays you for hosting them. Direct bank transfer, no invoicing required.
Almost nothing. The music is still there. It's arguably better curated than whatever you were playing before - independent artists matched specifically to your space, rather than a generic chart loop.
Your customers hear music that fits the room. You earn from it. That's the whole change.
This isn't a primary income stream - it's a supplementary one. Think of it as your venue doing double duty: serving your customers and hosting emerging artists simultaneously. For a café or gym, it can meaningfully offset music licensing costs or contribute to operational overhead.
The artists in a curated catalogue like Bajaiyo's are independent musicians trying to reach the right audience. When your gym plays an energetic indie artist who fits your morning crowd, your customers are discovering something real. That feels different from a corporate playlist - and your regulars will notice.
Ready to get started?
List your venue and start earning →